Great Jones was created to be a one-stop shop for highly curated cookware. Founders and friends Maddy Moelis, formerly at Warby Parker, and Sierra Tishgar, a food writer, launched the company last year out of frustration with the market. “I had hand-me-downs that were super old, and when I went to go look for [new pans], I found the process to be really overwhelming and confusing and dense," Tishgar tells mbg.

With upward of $3.35 million raised so far, the duo is churning out cookware sets that feature a safe, transparent materials list and beautiful designs in pop-y hues like blueberry, macaron, and mustard. Their scratch-resistant ceramic Small Fry pan in particular, which retails for $45 and sold out in its first month, helped solidify their spot on this year’s Forbes 30 Under 30 Food & Drink list.

Great Jones Small Fry ($45)